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Level Up Creators

Turn your knowledge & experience into rock-solid recurring revenue. We build and grow recurring revenue businesses for creators & digital thought leaders.

Each week we publish tips, shortcuts, tear-downs, knowledge bombs, and easy-buttons to help creators, solopreneurs, and coaches achieve the holy grail of business: recurring revenue. Say goodbye to high-stress launches and hello to subscription-based products & services where you’ll find stable, predictable, scalable revenue. Our CEO, Amanda Northcutt, has been in the digital subscription space for 20 years as a consultant and 6-time executive, and she’ll give you the roadmap to your own subscription success each week!

Featured Post

The Expert Test, Part 2 of 2

The Level Hi Reader, Today is the day you will know, definitively, if you’re a thought leader (or even an expert!) in an area where you both have “Experience” and “Passion” (your unique “EPs”). This is part 2 of 2 to help you find the common ground in the Venn diagram of your professional experience and topics you’re truly passionate about, which is the one-two punch that the most successful and well-loved companies in the world are built upon. In this issue: How to prove (to yourself) that...

7 days ago • 4 min read

The Level Hey hey Reader, “I’m not sure if I’m qualified.” “No one will listen to me.” ”Ha! You want me to teach others what I know?!?” “There’s already so many ‘experts’ in my field. There’s no room for me.” Sound familiar? Because I hear that A LOT from some of the most intelligent, sincere, delightful people on planet earth. If that’s you, imposter syndrome and fear are keeping you small. But I don’t think you were meant to play it small. And I think your brain needs a wake up call, so...

13 days ago • 3 min read

The Level Happy Thursday Reader! Pricing products and services is usually an afterthought based on a gut feeling or a WAG (wild ass guess) in the creator economy and digital thought leadership world. But here’s the problem: if you started with a WAG and haven’t looked at the data to make a more informed decision about what a more appropriate, VALUE-based price should be, as the months and years go on, you’re leaving big time dollars on the table. I’m here to help you provide maximum value,...

20 days ago • 5 min read

The Level Hello and happy Thursday Reader, News to me, but subscription models are as old as modern civilization, even dating back to the early 17th century. Fast forward to the late 18th century in time for the advent of newspaper subscriptions, then magazines followed shortly thereafter. And that’s where the brief evolution of subscription innovation stopped and was stagnant for a very long time, until a brilliant guy named Marc Benioff launched the first software as a service (SaaS)...

27 days ago • 5 min read

The Level Hey hey Reader, Happy Thursday – let’s get you unstuck and back to regularly emailing your list 👍 As you may know, it’s one thing to get people to jump from following you on social to handing over their email address (thanks for yours btw 💜). It’s another to continuously earn the right to keep each email address week after week, month after month, and year after year. Even if you don’t quite have a business plan for how you’ll use your email list “someday”, it’s important to...

about 1 month ago • 8 min read

The Level Hey Reader, Hope you’re crushing it this week, and thanks for inviting me back to your inbox :) Let’s talk about leverage. I bet you’re on the edge of your seat… whichever seat you may or may not be reading this on 🧻. If you’re on that seat, maybe scoot back a skosh. *There’s a video at the bottom that mirrors this content, albeit in less depth, if you prefer.👇🏻 I posted a video this week with a strategic breakdown of the playbook I would implement if I were Caitlin Clark (or her...

about 1 month ago • 6 min read
Why you should give a sh*t about the potential TikTok ban even if you don’t have an account

The Level Hey Reader, In case you’ve been hiding out under a rock (I wouldn’t blame you tbh), the US House of Representatives voted in favor of banning TikTok in the US a few weeks back. This has been a game of Russian roulette for years between the U.S. and China because ByteDance, TikTok’s parent company, is a Chinese company and, therefore, subject to all manner of laws that serve as the antithesis to the privacy that Americans are used to enjoying. E.g. the Chinese government, at will,...

about 2 months ago • 4 min read
Advice from the trenches: An Interview with Lucy Cullen

The Level Hi Reader, As creators, entrepreneurs or solopreneurs, it’s easy to get caught up in the hustle and grind of building a business. Creators often find themselves immersed in the world of social media, showcasing the highlights of their lives and businesses. However, it’s important to remember that life isn’t always exactly like the highlight reels we see online. Sometimes, real life can take an unexpected turn. In a recent interview with Lucy Cullen, we explore her inspiring journey...

about 2 months ago • 2 min read
Why support is critical for creator businesses to thrive

The Level Hi Reader, Building a successful creator business is a dream for many individuals who want to share their talents and passions with the world. Whether you’re a content creator or influencer, the allure of turning your creativity into a sustainable income is undeniable. However, navigating the complex world of business without the right know-how and support can lead to challenges and setbacks that leave you drained and disillusioned. Let’s explore the major problems creators face...

2 months ago • 3 min read
Use these mental models to transform your business

The Level Hi Reader, As a creator, if you are looking to scale your business, the first step might surprise you. It’s not adding new products or onboarding team members. In fact, the first step to scaling is scaling your mindset. In this issue: How you can use Mental Models to think like a CEO in your business. Moving towards a larger business means that you’ll need to think in new and different ways than you would as a solopreneur. Even though you’ve likely had great success with building...

2 months ago • 2 min read
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