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The Level
In This Issue: We continue our series through the Bowtie Funnel, with the middle of the funnel (MOFU), where you need to engage customers and nurture the relationship. |
Hey Reader,
🎵 Oh, Oh, Oh, Oh… won’t you stay with me?
Today in our Bowtie Funnel series, we’ll talk all the things you need to keep your audience engaged.
If you missed last week, get all the Top of Funnel input here: How to Attract Your Audience.​
Middle of Funnel (MOFU) Once you’ve attracted potential customers, you need to:
- Engage them
- Nurture the relationship.
This is where you start to build trust and demonstrate the value you can provide.
Strategies for MOFU
- Lead Magnets: Offer valuable content in exchange for contact information — an eBook, a free course, a checklist, or a template – anything that provides immediate value.
- Newsletters: Offer regular, value-packed updates — filled with insights, tips, and behind-the-scenes looks that keep your audience interested.
- Welcome Sequence: Set up an automated email series to introduce new subscribers to your brand —welcome them, provide valuable content, and introduce your offerings.
- Nurture Sequence: Share success stories, case studies, and additional resources to keep your audience engaged and moving toward a purchase.
🤔 Do you have a welcome sequence set up? Identify #2 improvements to better engage your audience and keep them interested in what you offer by listening to our podcast: What Exactly is Marketing Automation?​ |
What’s Next?
Next week, we’ll focus on converting engagement into sales.
Best,
- Amanda
P.S. - Send me questions! I’ll take the first part of my work week to respond to each one.
Here's how we help creators & thought leaders like you every day:
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- ​Join Level Up Creator School: Creator School is the ultimate creator subscription combining the exact business education you need now PLUS a full factional team of advisors – Level Up's consulting team!
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- Let us do the heavy lifting with the right Creator Package for your business! From building & optimizing funnels, developing subscription based products, and getting all the hands-on help you need – we've got you covered!
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