The Level
In This Issue: Do you know what changes leads into loyalty? This issue continues our Bowtie Funnel series, where we discuss the bottom of the funnel (BOFU) and making the first sale by giving people compelling reasons to buy. |
Hey Reader,
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Do you struggle getting people to actually make a purchase?
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It takes a well-designed customer journey.
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Today, it's Bottom of the Funnel (BOFU) = transforming warm leads into customers.
Bottom of Funnel (BOFU) is all about making the first sale.
This is where you turn prospects into paying customers by offering them compelling reasons to buy.
Strategies for BOFU
1. Regular Newsletters: Highlight your offerings and how they can solve your audience’s problems. Keep them engaged and informed about what you do.
2. Nurturing Sequences: Use targeted emails to address specific needs and pain points, leading them towards a purchase.
3. Clear CTA (Calls to Action): Make it easy for your prospects to take the next step. CTA's = clear + compelling: “Get Started Now,” “Claim Your Spot,” or “Buy Today.”
4. Retargeting Ads: Paid ads that target prospects who have visited a certain page or pages of your website, your sales page for example.
🤔 Would you like to level up your sales funnel? Book a call and let's talk. |
Your BOFU Q's:
- Analyze your conversion rates (and other metrics). What story do they tell?
- Are your CTA's clear and compelling?
- Do your nurture sequences lead smoothly to a purchase?
- Consider A/B testing different elements of your emails and landing pages. What works best?
What’s Next?
Next week, we’ll explore how to build loyalty and generate recurring revenue.
It’s more feasible than you think.
- Amanda
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