The Level

In This Issue:

I saw Taylor Swift's tour in Europe a few weeks ago, and I'm always impressed by her die-hard audience. But you don't have to be a superstar to know your community and create loyalty. It's all about the journey you design. Take a look inside.

Hey Reader,

Want to keep your audience coming back?

Who said you couldn’t?

Your brand could be the one they're loyal to forever.

A few weeks ago I saw Taylor on her Eras tour in Europe.

She is masterful at knowing her audience,
fans → community, and offering an
unforgettable experience.

The good news is, there’s only one Taylor.

And only one you.

You solve your community's problems.

You offer solutions.

You know them.

You understand them.

Now, create a frictionless journey and you'll create loyalty.

🤔 Brand loyalty begins with your customer journey. Learn the steps in my training video.

Loyalty is all about implementing the Bowtie Funnel.

A quick recap of our Bowtie Funnel series:

Here's Your Customer Journey (The Bowtie Funnel)

Top of Funnel (TOFU): Attracting your audience through social media, podcasts, paid ads, partner marketing, and guest spots.
Middle of Funnel (MOFU): Engaging prospects with lead magnets, newsletters, welcome and nurture sequences.
Bottom of Funnel (BOFU): Converting leads into customers with regular newsletters, nurturing sequences, and clear calls to action.
Post-Purchase: Retaining customers with onboarding sequences, recurring revenue products, and continuous engagement.
Advocacy: Leveraging social proof through testimonials, referral programs, and case studies.

Six Next Steps For You

1. Map Out Your Customer Journey

Identify Touchpoints: Where do your customers interact with your brand from the first point of contact to post-purchase?
Outline the Steps: Clearly define each stage of the funnel and the actions you want your customers to take at each stage.

2. Develop TOFU Strategies

Create Engaging Content: Produce valuable content tailored to your audience’s interests and pain points.
Reach Out: Use social media, podcasts, paid ads, and partnerships to attract new prospects.

3. Build MOFU Engagement

Design Lead Magnets: Offer free resources in exchange for contact information.
Automate Email Sequences: Set up welcome and nurture sequences to build relationships and provide ongoing value.

4. Improve BOFU Conversion Tactics

Craft Compelling Offers: Ensure your products and services address your audience’s needs and pain points.
Streamline the Purchase Process: Make it easy for your people to buy with clear calls to action and a user-friendly checkout process. Be sure to use cart-abandonment automation* (!)

*We regularly recover thousands of dollars of sales PER CLIENT with these.

📥 Reply if you don’t have this automation in your funnel and we’ll give you some tips!

5. Enhance Post-Purchase Experience

Onboard New Customers: Use an onboarding sequence so customers quickly see the value of their purchase.
Offer Recurring Value: Memberships, paid newsletters, or group coaching programs to generate recurring revenue.

6. Leverage Customer Advocacy

Gather Social Proof: Collect testimonials and case studies showing success.
Encourage Referrals: Set up a simple referral program so customers spread the word about your brand.

Need some tools and resources?

Email Marketing Platforms? ConvertKit, Mailchimp, or ActiveCampaign help automate your email sequences.
Analytics Tools? Google Analytics, Microsoft Clarity, or Crazy Egg help you keep a pulse on your funnel.
Community Platforms? Like MightyNetworks, which we are moving to soon in Creator School! 🙌