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Level Up Creators

We help build & grow subscription businesses for creators, solopreneurs, and coaches.

Each week we publish tips, shortcuts, tear-downs, knowledge bombs, and easy-buttons to help creators, solopreneurs, and coaches achieve the holy grail of business: recurring revenue. Say goodbye to high-stress launches and hello to subscription-based products & services where you’ll find stable, predictable, scalable revenue. Our CEO, Amanda Northcutt, has been in the digital subscription space for 20 years as a consultant and 6-time executive, and she’ll give you the roadmap to your own subscription success each week!

Featured Post

😳 You’ve got a list of email subscribers, now what!?!

The Level Hey hey Reader, Happy Thursday – let’s get you unstuck and back to regularly emailing your list 👍 As you may know, it’s one thing to get people to jump from following you on social to handing over their email address (thanks for yours btw 💜). It’s another to continuously earn the right to keep each email address week after week, month after month, and year after year. Even if you don’t quite have a business plan for how you’ll use your email list “someday”, it’s important to...

2 days ago • 8 min read

The Level Hey Reader, Hope you’re crushing it this week, and thanks for inviting me back to your inbox :) Let’s talk about leverage. I bet you’re on the edge of your seat… whichever seat you may or may not be reading this on 🧻. If you’re on that seat, maybe scoot back a skosh. *There’s a video at the bottom that mirrors this content, albeit in less depth, if you prefer.👇🏻 I posted a video this week with a strategic breakdown of the playbook I would implement if I were Caitlin Clark (or her...

9 days ago • 6 min read
Why you should give a sh*t about the potential TikTok ban even if you don’t have an account

The Level Hey Reader, In case you’ve been hiding out under a rock (I wouldn’t blame you tbh), the US House of Representatives voted in favor of banning TikTok in the US a few weeks back. This has been a game of Russian roulette for years between the U.S. and China because ByteDance, TikTok’s parent company, is a Chinese company and, therefore, subject to all manner of laws that serve as the antithesis to the privacy that Americans are used to enjoying. E.g. the Chinese government, at will,...

16 days ago • 4 min read
Advice from the trenches: An Interview with Lucy Cullen

The Level Hi Reader, As creators, entrepreneurs or solopreneurs, it’s easy to get caught up in the hustle and grind of building a business. Creators often find themselves immersed in the world of social media, showcasing the highlights of their lives and businesses. However, it’s important to remember that life isn’t always exactly like the highlight reels we see online. Sometimes, real life can take an unexpected turn. In a recent interview with Lucy Cullen, we explore her inspiring journey...

23 days ago • 2 min read
Why support is critical for creator businesses to thrive

The Level Hi Reader, Building a successful creator business is a dream for many individuals who want to share their talents and passions with the world. Whether you’re a content creator or influencer, the allure of turning your creativity into a sustainable income is undeniable. However, navigating the complex world of business without the right know-how and support can lead to challenges and setbacks that leave you drained and disillusioned. Let’s explore the major problems creators face...

about 1 month ago • 3 min read
Use these mental models to transform your business

The Level Hi Reader, As a creator, if you are looking to scale your business, the first step might surprise you. It’s not adding new products or onboarding team members. In fact, the first step to scaling is scaling your mindset. In this issue: How you can use Mental Models to think like a CEO in your business. Moving towards a larger business means that you’ll need to think in new and different ways than you would as a solopreneur. Even though you’ve likely had great success with building...

about 1 month ago • 2 min read

The Level Hi Reader, In this issue, we're breaking down the top 3 ways that creators can work smarter using AI. Read on to learn how. TL;DR Artificial Intelligence (AI) can massively support creators to enhance their efficiency and productivity. Whether for research, content optimization, or workflow support, this tool can add a second brain or extra pair of hands to support the creator process. AI is not meant to replace creators but to augment their capabilities and amplify their impact....

about 1 month ago • 3 min read

The Level Hi Reader, “In the long term, I see creators basically becoming and having the impact of large scale companies using AI agents to do pretty much everything besides what they’re creating. So you could just be a solopreneur and you could have 25 AI agents running every other part of your company at your discretion.” - Brennan Woodruff, Co-Founder of GoCharlie.ai While some people view AI as a tool that can revolutionize industries and enhance human capabilities, others have...

about 2 months ago • 1 min read

The Level Hi Friend! You may have heard the term “Fractional CEO” - or maybe you haven’t. If you’re curious about exactly what this is and what and FC can do for you, read on. A fractional CEO is a part-time executive who can provide strategic leadership and guidance to business owners. It’s an ideal option for digital creators who want to spend time focused on creating content while also making sound, intentional decisions that take their business forward, effectively. A fresh set of...

about 2 months ago • 2 min read

The Level Hi Friend! The creator economy is continuing to grow with no signs of slowing down. Depending on where you are in your creator journey, you may not even have thought a funding option like that would be possible. Good thing you’re here. On our mission to help creators think bigger about their business, we did the digging for you. Our CEO, Amanda Northcutt interviewed Megan Lightcap, Principal of Slow Ventures, to get the inside track on how VCs are approaching the creator economy. In...

2 months ago • 1 min read
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