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Level Up Creators

Turn your knowledge & experience into rock-solid recurring revenue. We build and grow recurring revenue businesses for creators & digital thought leaders.

Each week we publish tips, shortcuts, tear-downs, knowledge bombs, and easy-buttons to help creators, solopreneurs, and coaches achieve the holy grail of business: recurring revenue. Say goodbye to high-stress launches and hello to subscription-based products & services where you’ll find stable, predictable, scalable revenue. Our CEO, Amanda Northcutt, has been in the digital subscription space for 20 years as a consultant and 6-time executive, and she’ll give you the roadmap to your own subscription success each week!

Featured Post

🟠 You > Nike, Apple, Lululemon?

The Level In This Issue: We discuss how your followers’ loyalty to you is about to eclipse their loyalty to mega-brands like Coca-Cola, Nike, and Apple. This means the connection you've built with your audience is now stronger than what billion-dollar companies could ever achieve. Hey hey Reader, This is crazy: new data shows that the affinity social media followers have for their favorite 3 – 5 creators, is soon going to eclipse the affinity that has previously been reserved for global...

3 days ago • 2 min read

The Level In This Issue: Success in chutes + ladders (and business) is simply these four things, over and over. Hey Reader, The last few weeks of the newsletter have been building up to this. You win at your unique business game when you know: Where you are now Where you are going What’s keeping you from getting where you want to go(chutes) What you can use to your advantage to move forward(ladders) 👀 Mastering these four steps, over and over, is how all business works. I want to help you...

10 days ago • 3 min read

The Level In This Issue: We continue our comparison of business to Chutes and Ladders. This week, we're covering the ladders. 🪜. Hey hey Reader, Last week we talked about the children’s game Chutes and Ladders. TL;DR - chutes are the seen and unforeseen setbacks that inevitably happen in your business. You can mitigate them to some degree, but ultimately, they’re always going to be there. It’s how you respond to them that speaks volumes about your character and determines your short and long...

17 days ago • 2 min read

The Level In This Issue: Business is an infinite game. In the next 2 weeks, I’m demystifying how business actually works and what it takes to be wildly successful. It’s not complicated, and it all boils down to the rules of the children’s game Chutes and Ladders: Hey Reader, To win any game, you have to know the rules. You have to know what the end goal is, where you’re starting, the obstacles you might encounter along the way, and what will help you get ahead. In the board game Chutes and...

24 days ago • 2 min read

The Level Hi Reader, Today is the day you will know, definitively, if you’re a thought leader (or even an expert!) in an area where you both have “Experience” and “Passion” (your unique “EPs”). This is part 2 of 2 to help you find the common ground in the Venn diagram of your professional experience and topics you’re truly passionate about, which is the one-two punch that the most successful and well-loved companies in the world are built upon. In this issue: How to prove (to yourself) that...

about 1 month ago • 4 min read

The Level Hey hey Reader, “I’m not sure if I’m qualified.” “No one will listen to me.” ”Ha! You want me to teach others what I know?!?” “There’s already so many ‘experts’ in my field. There’s no room for me.” Sound familiar? Because I hear that A LOT from some of the most intelligent, sincere, delightful people on planet earth. If that’s you, imposter syndrome and fear are keeping you small. But I don’t think you were meant to play it small. And I think your brain needs a wake up call, so...

about 1 month ago • 3 min read

The Level Happy Thursday Reader! Pricing products and services is usually an afterthought based on a gut feeling or a WAG (wild ass guess) in the creator economy and digital thought leadership world. But here’s the problem: if you started with a WAG and haven’t looked at the data to make a more informed decision about what a more appropriate, VALUE-based price should be, as the months and years go on, you’re leaving big time dollars on the table. I’m here to help you provide maximum value,...

about 2 months ago • 5 min read

The Level Hello and happy Thursday Reader, News to me, but subscription models are as old as modern civilization, even dating back to the early 17th century. Fast forward to the late 18th century in time for the advent of newspaper subscriptions, then magazines followed shortly thereafter. And that’s where the brief evolution of subscription innovation stopped and was stagnant for a very long time, until a brilliant guy named Marc Benioff launched the first software as a service (SaaS)...

about 2 months ago • 5 min read

The Level Hey hey Reader, Happy Thursday – let’s get you unstuck and back to regularly emailing your list 👍 As you may know, it’s one thing to get people to jump from following you on social to handing over their email address (thanks for yours btw 💜). It’s another to continuously earn the right to keep each email address week after week, month after month, and year after year. Even if you don’t quite have a business plan for how you’ll use your email list “someday”, it’s important to...

2 months ago • 8 min read

The Level Hey Reader, Hope you’re crushing it this week, and thanks for inviting me back to your inbox :) Let’s talk about leverage. I bet you’re on the edge of your seat… whichever seat you may or may not be reading this on 🧻. If you’re on that seat, maybe scoot back a skosh. *There’s a video at the bottom that mirrors this content, albeit in less depth, if you prefer.👇🏻 I posted a video this week with a strategic breakdown of the playbook I would implement if I were Caitlin Clark (or her...

2 months ago • 6 min read
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