The Level
In This Issue:
Welcome back to our most unfiltered and direct dialogue with you, our creator community. Grab a latte and get ready for actionable steps from creators just like you telling stories, struggles and tips as they grow brands authentic to them. And show you how, too. Take a look inside. 👇
|
Hi Reader,
No single analogy do I hear more often from creators and thought leaders than this:
I know I have all the pieces to the puzzle to build my dream business, but I just can’t quite put them all together.
Seriously, at least once a week. Chennel Basilio has said it to me.
I’ve been talking to Tim Grahl about this for months.
Amanda Goetz said it to me in our first conversation back in April.
How do you put the puzzle pieces together in your creator business?
This month we are digging deep, telling stories of creators just like you — honest struggles, great wins, and how they're putting the pieces together.
Introducing Tony, Alisa and DeeDee.
Tony & Alisa DiLorenzo | Founders One Extraordinary Marriage
After 15 years, 800 podcast episodes and 50,000 book copies, Tony & Alisa continue to help couples through authentic storytelling and community engagement. Now they're sharing secrets with you.
Their creator journey, like every business journey, involved struggles.
Their first live event? A grand total of two couples showed up. But they delivered with the same energy and dedication as if the room was packed. Fast forward to now, and they’re hosting sold-out events for hundreds of couples.
One of the biggest lessons they wish they’d learned earlier?
Sell from day one.
Waiting to monetize can lead to resistance when you finally do. They created a clear purchase path and nurtured it with email automation.
From the get-go, they focused on building a community, not just an audience. They began engaging deeply with their listeners and responding to messages from all over the world. Their secret?
Iterating based on feedback and knowing their audience inside and out.
🫵 Because we want your business to thrive, would you complete our Creator Survey? We'll send you a 30-day FREE trial in Creator School.
|
Secrets to Build Your Community
- Embrace feedback: Learn from both positive and negative feedback to improve your offerings.
- Community-driven: Regularly poll your audience to refine content.
- Iterative approach: Continuously adjust based on feedback to meet community needs.
- Transparency: Be open about setbacks, building trust with your audience.
Convert Your Listeners into Buyers
- Valuable content: Each episode addresses relationship struggles, building trust.
- Clear CTAs: Guide listeners to the next step, like signing up for newsletters or downloading your resources.
- Storytelling: Sharing personal struggles helps connect emotionally with your audience.
- Engaging follow-ups: Email sequences nurture leads and offer additional value.
- Limited-time offers: Special discounts create urgency.
Whether you’re just starting or looking to take your business to the next level, remember to be intentional and take action.
DeeDee Moore | Founder More Than Grand
DeeDee has been awarded the best of the best grandparents resource, featured in Huffpost, Scary Mommy, MarketWatch and built a strong community. She celebrates the wins and learns through the losses.
DeeDee’s most meaningful moments come from a steady stream of gratitude from the families she’s helped. While at Disneyland, she checked her phone and influencer, Scary Mommy, unexpectedly shared her reel and her IG blew up. This brought new influence and massive opportunities.
But the business has also had its challenges. When a family member became ill, it disrupted DeeDee both personally and professionally. But part of the challenge of solopreneurship is to figure out how to keep going, no matter what comes your way.
When DeeDee hit a revenue plateau, unable to pinpoint the next steps, she worked systematically to improve funnels, reach, and conversion rates.
While young parents love her content, she’s constantly balancing how much to cater to them versus focusing solely on new grandparents. In Creator School, she's worked through the Creator Business Blueprint, helping fine-tune her vision and audience.
Your Business Wins + Learning
Celebrate: Celebrate your wins. They’ll keep you motivated when challenges pop up.
Create: Keep producing quality content—you never know when a big break will come.
Plan: Use a flexible content calendar and automation to stay on track, even when life gets hectic.
Refine: Focus on refining one aspect of your business each month to keep growing and improving.
Align: Regularly revisit your mission and ensure your content aligns with your target audience.
Invest: Invest in mentorship and communities that align with your goals for insights and support.
Growing a brand authentic to you is a series of small, intentional steps. Stay focused, adaptable, and committed to your audience’s impact.
Action > Overwhelm: Putting Your Pieces Together
- Action: Create your own unique, 3-circle Venn diagram that highlights what you love, what you’re great at, and what people are willing to pay for.
- Implement: Focus on the intersection of these circles to find your niche. Commit to taking the first step toward building your business within this framework—whether that’s launching a new project or refining your current offerings.
You?
What resonated in these stories? Which challenge relates to your business right now? Reply. I always love to hear from you.
Next Week
We've taken your feedback and worked hard to create something to help you grow your business.
You'll get it right here first, next Saturday.
- Amanda
