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Each week we publish tips, shortcuts, tear-downs, knowledge bombs, and easy-buttons to help creators, solopreneurs, and coaches achieve the holy grail of business: recurring revenue. Say goodbye to high-stress launches and hello to subscription-based products & services where you’ll find stable, predictable, scalable revenue. Our CEO, Amanda Northcutt, has been in the digital subscription space for 20 years as a consultant and 6-time executive, and she’ll give you the roadmap to your own subscription success each week!
The Level In This Issue: We discuss the Bowtie Funnel and how to attract, nurture, and convert your audience, starting with top-of-the-funnel (TOFU) strategies to create awareness. We cover tactics like social media, podcasts, and partner marketing to bring in more prospects. Next week, we’ll dive into engaging these new prospects in the middle of the funnel. Hey Reader, You’re magnetic. But do you know how to harness that power? The Bowtie Funnel is all about how to attract, nurture and...
The Level In This Issue: We discuss the introduction to the Bowtie Funnel, a strategy designed to sustain your customer's journey and enhance their ongoing value to your business. This is the first of a six-week series where we'll dive into each step of the Bowtie Funnel to help you implement these strategies in your business. Hey Reader, Your customer’s journey is up to you. And though it may not be straightforward… It is predictable, and you can know how to sustain it. Three words: The...
The Level In This Issue: We discuss working with Amanda Goetz from Life’s a Game to reach 50K Monthly Recurring Revenue (MRR). We’ll cover building a sustainable, high-margin business, refining our vision, optimizing products, and creating diverse revenue streams. Follow our journey with weekly updates, business audits, and marketing strategies. Plus, shout-outs to our amazing community. Join us every Tuesday on LinkedIn for real-time insights! Hey Reader, As promised, I’m taking you behind...