The Level #47

701 words | 3 minutes

Hey,

Welcome back to The Level. 

In our October series, Do the Next Right Thing, you'll be empowered to remove business guesswork by knowing your next step.

Here's what's inside:

• “Why” is the #1 question to building a recurring revenue business. 

• Get clear on your internal GPS. 

• Know the transformation you offer. 

Starting now. 👇

Why it matters: You cannot offer a clear and compelling transformation to your audience until you understand your "why."

What's going to get you where you want to go? You can do the next right thing every time.

A little ornithological insight here: Many birds have a small mineral called magnetite in their beaks, drawing them to the earth’s magnetic poles and guiding them in migration.

You too have an internal guidance system that gives clear direction.

It’s your own North Star.

Create your own North Star Pyramid—a tool that connects your high-level mission to your day-to-day activities. 

The top of the pyramid is your big vision, and each layer below represents the steps and tasks that support that vision.

This pyramid helps you answer the question: “What am I supposed to do today that’s actually going to matter—what’s going to get me where I want to go?”

Every task you take on should feed directly into your larger purpose, which in turn, supports the transformation you offer.

Do the next right thing with your free Creator Growth Kit.

Finish and we'll give you a 14-day free trial in Creator School.

Your North Star—your why—isn’t just a personal motivator; it’s directly connected to the transformation you offer others.

I imagine you built this business because you want to make a real difference in people’s lives (including your own).

For me, that meant helping creators like you build generational wealth through recurring revenue businesses.

Once you clarify your why, it becomes easier to understand the unique value and the transformation you offer your community—your X-factor.

Our Creator Business Blueprint walks you through this step-by-step.

Clarity on your why is the key to understanding the transformation you’re uniquely qualified to provide.

Here’s how:

1. Ask yourself the tough questions. 

• What is the core impact you want to have on your audience or customers?
• What problem are you uniquely positioned to solve? How are you offering a transformation that others can't?  
• Your transformation stems from your “why”. When you know why this work matters to you, it aligns with the changes you want to help others make.

2. Identify the transformation you offer.

Whether it’s through a course, membership, high-ticket coaching, or even free content, your product or service should address a clear pain point.

• Your audience needs to feel confident that you understand their problems and can help them solve them. What specific transformation are you offering?
• Does your messaging convey, “This person knows me, understands my struggles, and can help me”? Every piece of content, product description, or email should make your audience feel seen and understood, reinforcing your why.

3. Simplify your to-do list.

Connect every task back to your North Star.

If it doesn’t serve your bigger purpose or move your audience toward transformation, let it go. This will help you avoid burnout and keep you focused on what truly matters.

4. Nurture your audience before making asks.

• Building a successful business isn’t just about getting quick wins. It’s about nurturing genuine relationships with your audience.
• Focus on providing value before you make any offers. When your actions align with your purpose, your audience will feel that authenticity and trust will follow.

My North Star is why I get up every day, despite chronic illness and the challenges of building a business.

Your why is powerful—it carries within it a transformation for you and your community.

So I’ll leave you with the question that changed everything for me:

Why do YOU want to build this business?

Tell me. I read all of the replies!

Next Week
Do the Next Right Thing: Follow and implement actions from Amanda Goetz's journey to $50K in six months. 

-Amanda

At Level Up Creators, we help build and grow recurring revenue businesses for creators and digital thought leaders.
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Want to chat or connect?
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