The burritos were INCREDIBLE.
But look at what else she did.
She knows I regularly host clients and small groups at our house.
She gave me something genuinely valuable, let me experience the quality of her work, and then casually mentioned that she has a background in catering and access to extra tables, chairs, and presentation items if I ever need them.
She asked me for absolutely nothing.
But the subtext was crystal clear:
I know what you do. I'm an excellent cook. I have resources that might be useful to you. And if you ever need someone, I'm right next door.
This is an extraordinarily sophisticated sales move.
No pitch. No awkward ask. No "just checking in." No manufactured urgency.
She had a legitimate reason to reach out, led with value, demonstrated capability, and gave me enough information to connect the dots myself.
This is exactly the problem we've been working on solving for B2B experts.
We've built a proprietary tool that scores your existing LinkedIn connections and email list against your ICP, prioritizes who you should be talking to, and then designs personalized mini-ABM campaigns across people, channels, and touchpoints.
Including one of the most important pieces: Why the hell are you reaching out in the first place?
Because once you have a good answer to that question, outreach stops feeling quite so much like selling.
It starts feeling like what it should have been all along:
One peer having a legitimate reason to talk to another.
Sometimes, apparently, that reason is breakfast burritos.
If you've had enough of the anxiety and nausea and are ready to actually make sales to peers for higher fees, faster, doing work you actually love, come join us: The LevelUp Sales Incubator launches October 9
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