The Level #137

< 4 min

Hi!

I did something this week I tell our clients to stop doing. Let me share it with you, because there's a lesson in it for both of us.

The Level Set This week: the exact sales busywork I caught myself grinding through by hand, the fix Monica and I started building, and one invitation at the end.

This Week’s Shift: from doing the repetitive work by hand → letting AI draft, keeping the judgment human

Here's the scene. I'm at a retreat in Colorado Springs. I've written myself a genuinely good outreach email. 

And there I am, personalizing it by hand - one at a time - for a whole list of people, and then again for a batch of our marketing partners. 
Halfway through I said it out loud: why am I doing this by hand? 

(I filmed the whole unglamorous realization ~  from the hotel room)

Here's what I don't say often enough.
I still own sales and business development at Level Up. I genuinely love it.

It's also the biggest lift in my week AND it's the number one thing the consultants I work with are drowning in too. Lead gen, nurture, conversion.

So much of it is the same handful of moves, over and over. I am constantly drowning in my inbox.

AND I mean constantly. I'd bet you are too. 

SO this week Monica and I started building the fix, and I want to be precise about what it actually is, because it is NOT "let AI blast your outreach." God, no. It's more:

→ I write the template.The judgment stays with me.

→ AI drafts the personalization, so I'm not starting from a blank screen 40 times.

→ I still go in and massage every single one.

Because one of those emails was going to a marketing partner who's a friend... someone I'd been on the phone with the week before. That email cannot land cold.

So nothing goes out without me. AI takes the repetitive part. I keep the human part.

Why This Matters

That last line is the whole thing. 

The goal was never to hand sales to a robot. It's to stop pouring your scarcest hours into the part of the work that doesn't need you, so you can spend them on the part only you can do. 

The relationship. The judgment. The trust that actually closes it. When you sell your expertise, your hours ARE the business. 

Every hour you spend personalizing the same email by hand is an hour you can't spend winning the work, or resting. 

Buying that hour back is the closest thing to free money in a service business.

→ Your Next Move

This week, catch yourself doing it. 

The one sales or outreach task you run by hand, over and over. Don't fix it yet, just notice it. That's the first thing we're going to tackle, together, live. 

On Tuesday, July 28 at 1pm ET, Monica is teaching a free workshop on exactly how to build this, LIVE, on real businesses. If you're drowning in sales busywork like I am, this is the room to be in.

Save your free seat 👉 [LINK HERE]

To keeping the human part human,

 - Amanda

P.S. Know a consultant quietly drowning in sales busywork? Forward this — the session's free, and it's exactly for them. https://luma.com/qffdrgwv?utm_source=linkedincampaign

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