The Level #122

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Welcome to The Level — 

This week's Level Set:

Most funnels break in the exact same place.

Right after the sale.

Not because you’re doing something wrong.

Because nothing was ever designed beyond it.

Expert Insight of the Week

“The purpose of a business is to create and keep a customer.”
- Peter Drucker

Most businesses are built like a V:

• attract
• convert
• deliver
• repeat

And then… start over.

Every month.

That’s not growth.

That’s controlled exhaustion.

This Week’s Shift: From Funnel → Bowtie

I want you to try something.

Picture your business—not your offers, not your content.

The actual path someone takes to work with you.

Most people can describe how someone gets in.

Very few can clearly describe what happens after.

That’s the break.

So instead of thinking about a funnel…

Think about a bowtie.

Left side: how people find and trust you
Middle: the moment they say yes
Right side: what happens next

And I want you to notice something:

Most of your effort is probably on the left.

Most of your revenue potential is on the right.

→ Your Next Move

Let’s map this—quickly.

Grab the Bowtie Funnel template here

Set a 10-minute timer.

Don’t overthink it.

Step 1: Start in the Middle (2 min)

What do people actually pay you for?

Not your full offer suite.

The thing someone says yes to today.

Step 2: Map the Left Side (3 min)

How do people get there?

The real path—not the ideal one:

• They found me through…
• Then they engaged with…
• Then they decided to reach out because…
  
  

Step 3: Map the Right Side (3 min)

Now the part almost no one has designed.

After someone says yes:

• What happens immediately?
• What happens after delivery?
• Is there a clear path to continue, deepen, or expand?

If your answer is “it depends”…

That’s not flexibility.

That’s the gap.

Step 4: Connect It (2 min)

Look at what you just mapped:

Left → Middle → Right

Does this feel like a system?

Or does it feel like something you’re holding together?

Be honest.

Why This Matters

If your business ends at the sale…

You don’t have a revenue system.

You have a transaction.

Which is why this shows up as:

• inconsistent income
• constant selling
• delivery that never compounds

And most founders respond by trying to fix the front:

More leads. More content. More visibility.

But more leads don’t fix a missing back half.

They just make the front heavier.

Over the next few weeks, I’m going to break this down piece by piece—

so you can turn what you just mapped into something that actually holds.

To building something that doesn’t reset every month,

 - Amanda

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