The Level #120

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Welcome to The Level — Where we build businesses that don’t rely on convincing people to buy.

This week’s Level Set: If every sales conversation feels like it matters too much… you’re starting too late.

Expert Insight of the Week

During an expert session, we asked a simple question recently:

"What’s the best high-ticket buying experience you’ve ever had?"

No one talked about a pitch.

They talked about:

Already knowing the person
Already trusting the person
Already feeling like it would work

The call just made it official.

That’s what we call, relational equity.

And if I’m being really honest with you… most people think they have more of it than they actually do.

This Week’s Shift: Relational Equity Is Your Pre-Sales Infrastructure

If you’ve been doing this for a while, you’ve probably experienced this:

You get on a call…
And you can feel yourself trying to build trust in real time.

Explaining more than you want to.
Filling in gaps that shouldn’t be there.
Working harder than the situation actually calls for.

…and kind of wishing they’d just say yes so you can both move on.

And then you have another conversation where none of that happens.

They already trust you.
They’re already leaning in.
The decision feels… easy.

Same offer. Same you.

Different starting point.

That starting point is everything.

1. Stop building relationships randomly

Most people are “networking.”

That’s not what this is.

Relational equity comes from being in the right rooms, with the right people, consistently.

Two groups to think about:

1. The people who could become clients

2. The people who already have their attention

That second group matters more than most people realize.

When you’re trusted there, you don’t walk into conversations cold.
You walk in with context.

2. Remove the transactional timing

People can feel when you only show up when you need something.

It changes everything.

Instead, think about staying in motion.

↳ Reach out when nothing is on the table

↳ Share something that’s actually relevant to them

↳ Let people know you’re paying attention

One of the simplest things I’ve seen work over and over again is this:

“Hey, I saw this and thought of you.”

That’s it.

No pitch. No angle.

I’ve seen that turn into six-figure opportunities months later.

Not because of a follow-up sequence.
Because the relationship was already there when it mattered.

3. Make yourself easy to remember

You don’t need to do more.

You need to be more specific in how you show up.

↳ A quick voice note instead of another message
↳ Remembering something small and bringing it back later
↳ Following up in a way that actually feels like you

These are small things.

But they stick.

And most people are very, very forgettable in how they operate day to day.
It’s not a talent issue. It’s how they show up.

4. Build this into how you actually work

This is where it compounds.

Relational equity doesn’t stop once someone says yes.

It deepens.

It shows up in:

How you onboard
How you communicate
How you pay attention to detail

The moments people remember are rarely the big ones.

It’s the small things that make them feel seen.

That’s what gets talked about.

That’s what brings the next opportunity in without you chasing it.

→ Your Next Move

Keep this simple.

1. Identify 5 people you want to be in closer proximity to
2. Reach out this week with zero ask attached
3. Make one thoughtful introduction
4. Add one small, unexpected touchpoint to your current client experience

That’s enough.

Do that consistently, and this starts to build quickly.

If you try this, hit reply and tell me how it went. I read every response, and it gives me a really clear pulse on what’s actually happening in your world.

Why This Matters

When this layer is thin, everything else feels heavier than it should.

Sales calls feel high pressure.
Pricing feels more fragile.
Pipeline feels inconsistent.

So you compensate.

You explain more.
You follow up more.
You try to get it right.

That’s exhausting.

And it’s not actually the problem.

The problem is you’re trying to create trust in a moment that should have already existed.

That’s not how experienced operators move.

Where We Come In

This is the part most people try to “get better at.”

That’s not how we approach it.

We build this into your business.

• Who you’re in proximity to
• How relationships are created and maintained
• How trust is established before the sales conversation ever happens

So you’re not relying on performance in the moment.

You’re walking into conversations where the decision is already forming.

If you want support building that into your business in a way that actually compounds, we can look at it together.

To becoming the person people already trust before the conversation even happens,

 - Amanda

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If you’re building something in public, especially a book, this is worth knowing about.

A friend of mine, Ruthie Ackerman, is opening a small cohort called The Writing Room for people who are actively writing but don’t yet have a publisher lined up.

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If writing a book is on your roadmap, or already in motion, this is the kind of environment that makes it actually happen.

It starts April 7th, meets Tuesdays at 1pm ET, and she’s offering a founding rate right now.