The Level #120

< 6 min

Welcome to The Level — Where we turn scattered expertise into structured, recurring revenue.

This week’s Level Set: More leads isn't always the answer. I know. Not what you wanted to hear. But if the journey after "I'm interested" is broken, more top-of-funnel just means more people falling through.

Expert Insight of the Week

“Customers don’t experience your business in funnels. They experience it as a journey.”

– Adapted from service design principles

You optimize the post.
The call.
The offer.

Your client experiences the gaps.

The hesitation before buying.
The confusion after saying yes.

That friction isn’t random.

It’s structural.

This Week’s Shift: From Touchpoints → Journey Architecture

Most businesses aren’t broken. They’re just… stitched together.

I’ve built like this before. It works — until you try to grow.

Then everything starts leaking.

This is the beginning of the MRR Method™ → designing the entire customer journey as one system.

Start here:

1. Map the real journey
From first touch → referral. Not ideal. Actual.

Where do people stall or drop?

2. Find the friction
Every repeated question = lost trust.
“If they have to ask what’s next, the system failed.”

3. Standardize the moments that matter
→ Conversion
→ Onboarding
→ Early wins

If these aren’t consistent, neither is your revenue.

4. Design without you in the room
If it only works with you holding it together… it doesn’t work yet.

→ Your Next Move

Sketch your Bowtie Funnel:

Left side → How people enter (content, referrals, inbound)
Center → Conversion moment (your offer + sales process)
Right side → Delivery, retention, and referral

Don’t overthink it.

Just place what’s already happening into the structure.

What you’ll notice immediately:

Where things are missing.
Where things rely on you.
Where momentum drops.

BOOM, that's your answer, and that’s where your next system gets built.

Why This Matters

Growth eventually stops feeling exciting… and starts feeling heavy.

More leads don’t fix it.
More clients don’t stabilize it.

Because your business is asking you to hold too much in your head.

And two things start happening:

Your revenue gets inconsistent — spikes, gaps, repeat.

And your confidence takes a hit — not because you’re worse…
but because nothing works the same way twice.

So you slow down.

Not consciously.
But you hesitate to push harder into something that already feels unstable.

That’s not a mindset issue.

That’s your business protecting you.

Until the structure changes, your capacity stays capped.

EXCITING UPDATE: We rebuilt the MRR Accelerator.

New structure. New guarantee. New pricing. All of it. From scratch.

If you've been watching what we do, or you were close to a yes at some point, this Wednesday is worth an hour of your time.

Matt Gartland and Natalie Williams are hosting a live preview on Wednesday, March 25th at 1:00 p.m. ET. They'll walk you through everything that changed and why.

[Save your spot →]

To building something that finally feels solid,

 - Amanda

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