This Week’s Shift: Custom Everything → Repeatable Revenue
I've had this conversation at least 10 times this year: "Every client is different. I can't possibly package what I do." Then I ask them to walk through their last few engagements.
Same discovery process. Same deliverables. Same timeline. Same price range. The only thing "custom" is the story they're telling themselves. And that story is expensive. Here's how to fix it:
Be honest with yourself.
Before naming anything, get brutally honest about: Your unique skills Who you help and what’s urgent for them Your repeatable path to outcomes The simplest way clients enter your world Most inconsistency in revenue is a clarity problem, not a capability one.
Sell outcomes, not hours.
You’re not selling “10 hours of consulting.”
You’re selling “a repeatable path to a specific result.” Same destination.
Clear waypoints.
Room to adapt the journey without reinventing it.
Build a product ladder, not a single offer.
Think in tiers: ↳ Entry: Audit, diagnostic, or assessment
↳ Core: Done-with-you package with defined scope ↳ Premium: Retainer or long-term partnership
Each level qualifies the next. Nothing is random and all built to maximize LTV. Create a repeatable front door.
Don’t lead with your biggest engagement.
Lead with the most repeatable one.
Prove value quickly.
Then position ongoing work once clarity exists. Be transparent about pricing early.
Ranges create trust.
They also protect your time.
Clarity filters serious buyers before you write a proposal. | 
