The Level #112

< 5 min

Welcome back to The Level —  

I want to talk about something I see all the time with people who are genuinely excellent at what they do.

You’re good.
People trust you.

Work has come your way because of relationships you’ve built over decades, your experience, your reputation, and because you’re a high-quality human.

And still, there’s a quiet instability underneath it all.

Expert Insight of the Week

Most founders don’t struggle because they lack demand.

They struggle because every new client still feels like starting from scratch.

You scramble when you get the “we’re not renewing” email because your pipeline isn’t built to support healthy inbound on repeat.

You say yes to work that isn’t quite right because you need the revenue.

You reinvent the wheel again and again, spending three times longer than you should on each engagement because it’s always the first time you’ve done this exact version of the work.

That’s not a capability issue.
That’s a structure issue.

This Week’s Shift:

From Expertise → Predictable Revenue

Here’s the pattern I see most often at this stage: Everything lives in your head.

Which means you can’t delegate.
You can’t systematize.
You can’t build tools or processes that actually support you.

You know you’re undercharging for some of the work because the positioning isn’t tight and the delivery isn’t repeatable.

You’re not consistently doing the right work for the right clients, even though you’re busy all the time.

So you keep running.
Saying yes.
Wearing every hat. Chief Minutia Officer included.

And somewhere in the background, there’s a thought you don’t love admitting:
“I can’t do this forever.”

Or worse, “Maybe I should just go get a real job.”

What’s painful is that you can feel you have all the pieces.

They’re just not assembled in the right order.

Why This Matters

This is the most dangerous phase of a consulting or advisory business.

Not the beginning.
The middle.

When demand is real, but revenue still feels fragile.

When effort is high, but progress feels capped.

When you’re good enough to keep it going, but not structured enough to make it stable.

This isn’t because you’re doing something wrong.

It’s because improvisation eventually breaks under its own weight.

And the cost of staying here compounds quietly.

So I've put something together to help you bridge this exact gap in your business. 

The Invitation

I’m hosting a closed-door session for consultants, speakers, and advisors who are standing at a real inflection point.

You’re excellent at what you do.
People trust you.
Work has shown up because of decades of relationships and the quality of your thinking.

And still, every new engagement feels like a rebuild.

A new scope.
A new way of explaining what you do.
A new delivery rhythm that only you understand.

You’re not behind.
This business has simply outgrown improvisation.

This session is for people who can feel that shift happening and are deciding whether to finally build something that holds.

In this invite-only room, Matthew Gartland and I will work through real businesses in real time and surface:

- Why revenue can still feel fragile even when demand is real
- Where “custom everything” quietly caps growth
- How experienced founders package expertise without flattening it
- What predictable revenue looks like when quality actually matters

We’ll close with open Q&A. You’re welcome to bring your own situation, offers, and pricing into the room.

This is for people who are done improvising a business that deserves structure.

If you’ve felt the weight of carrying it alone,
if you want stability without becoming generic,
if you know this business has outgrown solo decision-making,

you’ll be in very good company.

👉 Turning Your Expertise into Predictable Revenue
Friday, January 23rd at 12pm ET

Register here: LINK HERE

→ Your Next Move

In the meantime, sit with these questions honestly:

1. Do I have predictable revenue, or just recurring anxiety?

2. Am I building leverage, or just delivering harder?

3. Could this business survive without me being in the middle of everything?

4. If I stepped back, would quality hold or collapse?

If these questions feel familiar, you’re not alone.

To building something that finally feels solid,

 - Amanda

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