The Level #107

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Welcome back to The Level —  where clarity and trust turn interest into readiness.

This week’s Level Set: This week we’re talking about the part of your buyer journey where most founders lose their best clients without ever realizing why.

Not at the beginning.

Not at the end.

Right in the middle.

Expert Insight of the Week

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou

The middle of your buyer’s journey is where feelings decide everything.

Not logic.

Not features.

Not clever positioning.

Your prospects are deciding whether they trust you enough to walk forward… or quietly drift away.

This Week’s Shift: The Trust Ladder

Every prospect you attract is climbing a ladder.

Not toward your offer.

Toward trust.

And each rung requires something specific from you: clarity, leadership, emotional safety, or structure.

Here’s how to recognize where they are and what they need next.

1. Recognition

They’re asking themselves:

“Is this my problem?”

They need simple clarity, not pressure.

Your move:

Give them language for their struggle. Help them name what’s going on.

2. Resonance

They’re thinking:

“This person understands me.”

They need empathy and real-world examples.

Your move:

Share stories and reflections that show you recognize their lived experience.

3. Relevance

They’re wondering:

“Does this apply to me?”

They need to see themselves inside your method.

Your move:

Show how people like them have succeeded with your approach.

4. Reliability

They’re evaluating:

“Can I trust your process?”

They need structure, predictability, and proof.

Your move:

Outline your method in a way that feels simple, repeatable, and de-risked.

5. Readiness

They’re feeling:

“I’m almost there.”

They need space, confidence, and a gentle next step.

Your move:

Invite them forward with a clear, non-pressured option that feels like support, not sales.

If you want your nurture to feel intentional, supportive, and structured, I built you a tool that creates trust-focused messages for every stage.

Click to open the Middle-of-Journey Message Maker.

A Quick Note on Building Trust Beyond the Algorithm

If you’ve been thinking about tightening up your LinkedIn presence for 2026, here’s something that might help you build the kind of network that actually accelerates trust — not noise.

I’m partnering with Amy Nelson (The Riveter) to run a 21-day experiment in intentional connection:

LinkedIn Launchpad: The 21-Day Level Up Challenge

Dec 3–24, 2025

This isn’t about chasing reach or vanity metrics. It’s about creating a steady rhythm of small actions that compound into visibility, credibility, and the kind of relationships that lift your business years faster than a clever post ever could.

Over 21 days, you’ll get:

• One simple action each day to strengthen your profile, show up with clarity, and nurture warm connections

• A 10-minute morning accountability pulse (11:30 AM ET / 8:30 AM PT) to remove friction and keep you consistent

• Bonus insights and perks from people who actually use LinkedIn to build real businesses

• A fun incentive for completing the full challenge

Amy and I both built multimillion-dollar businesses without giant followings.The lever was never audience size — it was trust, repeated consistently, with the right people.

If you want to enter 2026 with a stronger, warmer, more intentional network, you can join us here:
https://bit.ly/3K6TZlj

→ Your Next Move

Choose one warm prospect and map them onto the Trust Ladder.

Ask yourself:

1. Which stage are they truly in?
2. What signal are they giving you?
3. What clarity, story, or structure do they still need?
4. What’s one gentle action you can take to help them move up a rung?

Small, thoughtful actions in the middle of the journey create momentum that no pitch can replicate.

If the middle of your buyer journey feels heavier than it should, this is the system we rebuild in the MRR Accelerator. When your Bowtie does the nurturing for you, conversion becomes a natural next step instead of a grind.

To guiding your prospects up the ladder with clarity and confidence,

 - Amanda

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