The Level #89

< 2 min

Welcome back to The Level — your weekly system upgrade for building a business that scales without stealing your time, energy, or peace of mind.

This week's Level Set: How to position and validate offers before investing time and money building them.

Expert Insight of the Week:

Most experts rush to build offerings before understanding how to position them for their market's most expensive problems.

What This Looks Like in Real Life

Here's what happens when expertise meets market reality:

• You've spent years mastering your craft.

• Built a track record of proven results.

• Developed methodologies that actually work.
  

But when you package that expertise into an offering?
Crickets.

Why? Because deep expertise alone doesn't sell.
The market doesn't buy knowledge - it buys solutions to expensive problems.

The fix isn't creating better programs or services.
It's positioning your expertise where real pain already exists.

This Week’s Shift: Position, Then Build

Here's how to create offers that actually convert:

1. Map the Pain Landscape

Before you build anything:

→ What problems cost them the most?
→ Where are they already spending money?
→ What solutions are they actively seeking?

2. Position for Value

Build your offer around:

→ Their language, not yours
→ Their priorities, not features
→ Their metrics, not deliverables

3. Validate Demand

Test before investing:

→ Will they pay to solve this now?
→ Is your positioning resonating?
→ Does your solution fit their buying criteria?

Your Next Move

✅ Before building your next offer:

→ Talk to 10 ideal clients about their current challenges
→ Document what they're already spending to solve them
→ Map where your expertise naturally fits

Ready to build sustainable outcomes?

The MRR Accelerator helps subject matter experts turn expertise into $40K+ monthly revenue. Cohort 3 opens this fall, get on the interest list. 

To your success,

 - Amanda

PS:

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Putting This Event On Your Radar: Leadership Worth Studying

The Super-Doer Dilemma: Why High Performers Struggle to Lead
July 30th @ 12pm CT

You promoted your best performer to team lead.

Now they're micromanaging everything, drowning in details, and your team's frustrated.

Sound familiar?

The same strengths that made them excellent individual contributors—precision, speed, ownership—become roadblocks when leading others.

Eduardo Briceño and Therese Miclot are leading this live conversation about why "super-doers" struggle in leadership roles and what happens when leaders can't let go of expert mode.

You'll learn:
• The real reason high performers fail as leaders
• How to shift from doing everything to enabling others
• Simple language to help them see leadership as growth, not loss

And it's totally free.

This isn't leadership theory—it's a real conversation about what actually works.

Perfect if you're navigating this shift yourself or managing someone who is.

Join the Live Conversation