The Level #85

< 2 min

Hey hey 

Welcome back to The Level - your weekly blueprint for building a sustainable business that grows through systems, not constant hustle.

There's a difference between being busy and being strategic.

Most business owners spend their days doing work instead of leading it.

Trapped in execution rather than strategy.

Missing the real leverage points that drive sustainable growth.

In this issue, I'm showing you:

✔️ The real role of a CEO
✔️ Why most owners stay stuck in delivery
✔️ How to shift from doer to leader
✔️ My FREE guide on how to audit your time like a CEO

Let’s Level Set

Most business owners miss: Being CEO isn't about doing more.

It's about focusing on the right things:

→ Vision and direction
→ Strategic partnerships
→ Company health
→ Risk management
→ People development

[USE MY FREE CEO PLAYBOOK TO AUDIT YOUR TIME] 

The Five Core Responsibilities

Your most crucial role as CEO is setting the true course for your business. This isn't about vague aspirations. It's about creating clear navigation points, from your 10-year vision down to your quarterly priorities. Every decision, every meeting, and every metric should align with these strategic anchors, and your job is maintaining ruthless focus on what matters most.

Most importantly: Your job is to say NO to everything that doesn't serve these priorities.

1. Financial Health

   Don't make this mistake: Too many experts focus on revenue while ignoring cash.

   Your role is to monitor:

   → Cash position
   → Revenue forecasting
   → Profit margins
   → Growth investments
   
   

2. Risk Management

   Think both micro and macro:
   

   ◉ Internal operations risks
   ◉ Market position threats
   ◉ Competitive landscape
   ◉ Economic impacts
   

   Pro tip: Create monthly risk review sessions. What could hurt us? What are we missing?
   
   

3. Team Development

   Your real job isn't doing the work, but building the infrastructure for work to happen.

   → Clear roles and responsibilities
   → Cross-functional capabilities
   → Redundancy in key positions
   → Growth paths for key players
   
   

4. Culture Creation

   Culture isn't about ping pong tables. It's about:
   
   ◉ Psychological safety
   ◉ Clear values in action
   ◉ Systematic recognition
   ◉ Operational excellence

Your Next Steps

1.  Audit Your Current Role

   → Track your activities for one week
   → Categorize each task (Strategic/Operational/Technical)
   → Identify what only you can do
   → Flag everything that could be delegated

   Pro tip: Use my CEO Playbook to audit your time [LINK HERE]
   
   

2.  Create Your Ideal Schedule

   → Block strategic thinking time
   → Schedule regular risk reviews
   → Set team development rhythms
   → Protect innovation space

3.  Build Your Support System

   → Get a great lawyer
   → Find a skilled accountant
   → Build advisory relationships
   → Create redundancy in key areas

Remember: You can't scale by doing more.

You scale by focusing on what only you can do.

Want more frameworks like this?

→ Follow me on LinkedIn where I share the exact systems behind our clients' consistent $40K+ MRR.
FOLLOW ME ON LINKEDIN →

To your success,

 - Amanda

PS: Still caught in the daily operations of your business? The CEO Audit Playbook shows you exactly how to shift from operator to strategic leader.

It's free, and it's yours here →