The Level #78

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Hey %FIRSTNAME|TITLECASE%,

Welcome back to The Level.

Your most powerful sales asset isn't your pitch deck, your website, or your pricing strategy. 

It's the stories you tell about transformations you've already created. But here's the problem: most of us either don't have a strategic "story bank" ready to share, or we tell client stories at the wrong time and in the wrong way.

The difference between a $3K and a $30K client often comes down to how effectively you can demonstrate proof through relevant stories that resonate at the exact moment your prospect is hesitating.

In this issue:

• Why "proof stories" convert when facts and statistics don't

• How to build a strategic "story bank" for different objections

• When and how to deploy stories for maximum impact

Why it matters: When prospects hear about someone just like them who overcame the same challenges they're facing, they mentally place themselves in the success story. Your closing rate can multiply with the right stories told at the right moments.

Click here for the action steps: 👇

BUILD YOUR STRATEGIC STORY BANK →

The Missing 🔗 in Your Sales Process

I was recently coaching someone through a sales call review. They had done almost everything right: 

• created a safe space for the prospect,

• confidently presented their pricing, and

• clearly articulated their process.

But when the prospect hesitated at the $10K investment, they didn't have a relevant success story ready to share.

I told them afterward: "I think you could have weaved some strategic stories, like: 'I have a client like you, they were in a similar situation...' You need a bank of client stories ready so you can make connections quickly in your brain, and serve those up on a silver platter during sales calls."

This isn't manipulative—it's helpful. 

Your prospect is trying to minimize risk, and your stories provide the evidence they need to feel confident moving forward. Here's how you do it:

ACTION STEPS TO BUILD YOUR STRATEGIC STORY BANK → 

In Case You Missed It

I recently sat with MRR Accelerator participant, masterful coach and training expert Therese Miclot. She dropped truth bombs (as she often does!) like these:

✔️ The #1 leadership mistake that creates confusion instead of clarity 
✔️ Why bad leadership costs millions (and what to do about it) 

And a lot more. Hear her story and improve the environment you're creating in your business and your life. 

Get your iPods and go for a walk as you listen—it's worth it!

• Type: Level Up Creators Podcast
• Quick Win: You are either creating clarity or confusion in your business...and trust is built in small, meaningful ways over time. 
• LISTEN NOW

Next Week 

Our May sales series continues: the #1 way to help your clients convince themselves why they need your service. 

Amanda 

P.S. We just launched our brand-new website, check it out and see how our team can serve your business!