The Level #77

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Hey %FIRSTNAME|TITLECASE%,

Welcome back to The Level and our first ever series on sales—how to close the deal.

Most creators are making the same critical mistake in their sales calls. They're spending precious minutes detailing deliverables, features, and processes when they should be painting a vivid picture of transformation instead. 

But here's the thing: your prospects don't care about your "LinkedIn banner optimization" or your "5-step framework"—they care about landing their dream job or scaling their business to $50K MRR.

In this issue:

• Why focusing on deliverables kills your conversion rate
• Exact language & examples to close the deal
• A FREE template to reframe your offering for immediate results

Why it matters: When you focus on how your product transforms customers' lives rather than just listing features, you stand out from competitors. You're selling real value that solves customers' actual problems—something they'll happily pay more for.

TIPS & TEMPLATE TO CLOSE THE DEAL →

The Deliverables Trap

I've reviewed hundreds of sales calls at this point, and I see the same pattern repeatedly: smart, talented creators and experts spending 80% of their time explaining what they do instead of what it will do for the client.

Recently, I was coaching one of our MRR Accelerator participants through a sales call review. She'd spent nearly 10 minutes detailing her LinkedIn optimization service—the banner design, the profile updates, the content calendar. The prospect seemed interested but wasn't committing.

When I asked her, "What does this person actually want?" the answer was immediate: "He needs a job that aligns with his ethical standards and values."

That's the transformation.

That's what actually matters.

The conversation never should’ve been about LinkedIn banners and profiles. That’s the packaging. What he really needed was the thing he couldn’t articulate, the role that finally felt aligned. That’s what he was really searching for—even if he didn’t know how to say it.

Here are some practical ways you can change the way you sell right now.

 → TIPS & TEMPLATE TO CLOSE THE DEAL

Next Week 

Our May sales series continues: Learn to overcome objections, build trust, and charge premium rates clients happily pay.

Amanda 

P.S. - Don't forget to take a look here and pick up your FREE sales template to help you make the sale.