3 Phases To a Converting Business
In our Frameworks That Convert series, the three-phase approach of the MRR Method™ is the foundational roadmap for restructuring your business into a conversion machine.Â
Just last week at a mastermind, so many creators asked me where they should start to build MRR. These are the phases.
When implemented correctly, this framework doesn't just change your business—it transforms your conversion rates and creates predictable revenue growth.Â
Phase 1: PlanÂ
This is where you audit everything, demolish what isn't working, and create detailed blueprints for what comes next. It's both exciting and deeply uncomfortable—you've torn down walls but haven't rebuilt anything yet. This includes completely reimagining your vision and mission (check out our FREE Creator Business Blueprint to help with this) as well as voice of customer interviews to confirm market fit.Â
Phase 2: BuildUsing your blueprints, you systematically construct the systems, offerings, and marketing infrastructure that will become your sustainable business. You also test and prove assumptions, iterate and sell your new offering while redesigning your digital footprint.
Phase 3: Optimize Here you fine-tune what you've built, run experiments, and make adjustments to maximize results. The foundation is secure, but you're still improving the details. This process of continuous, iterative work is business optimization...forever.Â
Building on these fundamentals, let me show you a conversion strategy framework that works reliably in any market condition.
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