The Level #70

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Hi %FIRSTNAME|TITLECASE%,

Welcome back to The Level and our 🏀 March Madness series.

Most creators run their businesses like pickup basketball—reactive, disorganized, and hoping for a lucky shot. Here's why that's a mistake: according to a 2023 CoSchedule study of over 3,000 marketers, businesses with documented revenue systems generate 313% more revenue. Why?

Because systematic offense beats random hustle every time.

In this issue:

• The Bowtie Funnel: Your championship-level offensive playbook
• The metrics that tell you if your offense is working (and how to adjust when it's not)
• Automation sequences that run your plays while you sleep

Why it matters: You can build a predictable revenue machine that converts consistently instead of relying on sporadic launches and hope-based marketing.

🏀 Run the Bowtie Offense: Your Revenue Playbook 

When I was 14, I showed up for my first freshman basketball practice thinking I was prepared. 

Within the first hour, after running exhausting conditioning drills in the scorching Texas heat, our coach gathered us in the locker room and delivered a truth I've never forgotten: "Champions don't win on talent alone—they win on systems."

This lesson followed me to the business world, where in 2005—at just 21 years old—I joined what would become one of the most successful fan-based websites in the world—as their second employee. 

At the time, monetizing fan websites was like selling air—people didn't understand the value. While everyone was slapping random banner ads on their sites, I built something different: a sophisticated offense for generating recurring revenue.

The model I created—integrating sponsorships with content, building membership systems, and creating predictable revenue streams—helped transform that company into a leader in what would become a multi-billion dollar industry. 

It wasn't just a business; it was a playbook—a repeatable system that created predictable results.

Today, I call this systematic approach our MRR Method's™ Bowtie Funnel.

And I'll show you how to build your own.

Build Your Own Bowtie Funnel →

ICYMI

What's your most powerful marketing tool?
Storytelling.👇 

• Type: Missed our webinar with personal brand expert Kristina Flynn?
• Key Takeaway: StoryEQ helps you craft a magnetic personal brand that pays.
• Reply to this email and we'll send you the replay!

Next Week 

🏀 March Madness continues as you get the inside story on the MRR Accelerator—where participants experience 2-4X MRR, guaranteed.

Amanda 

At Level Up Creators, we help build and grow recurring revenue businesses for creators and digital thought leaders. 

When you're ready, here's how we can help: 
Level Up Creators—done-for-you consulting. 👉 Discover our creator packages | Explore our services to level up your business.

Level Up Creator School—maximize your revenue with 1:1 coaching in a small group setting. If you're looking to accelerate growth and turn your passion into profit, Creator School has the tools and community to get you there faster.
👉 Learn more and join Creator School.

Want to chat or connect?
I’d love to hear from you! You can book a call with me, or let’s connect on LinkedIn.