Building a Business That Withstands Political ChangeÂ
The most shocking trade in NBA history happened a few weeks ago.Â
When Luka Dončić—MVP runner-up and cornerstone of the Dallas Mavericks—woke up to discover he'd been traded to the Lakers a few weeks ago, I couldn't believe it (neither could anyone else). No warning, no consultation, just a business decision made entirely outside his control that completely changed his future trajectory.
But in business, unlike basketball, the rules of the game can change overnight and you can face a formidable opponent whether you are prepared or not. Sound familiar? As creators, we're building businesses where new legislation, platform policy updates, or industry regulations can appear suddenly, threatening the very foundation of your recurring revenue model.
Most creator businesses operate without an essential safety net.Â
They build an entire revenue model on platforms, payment systems, and marketing strategies that could be legislated out of existence with a single regulatory decision or executive order.
The solution isn't hoping regulations won't affect you. It's building a business with strong defensive and offensive architecture from day one.
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