The Level #67

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Hi %FIRSTNAME|TITLECASE%,

Welcome back to The Level—weekly action steps to build your recurring revenue business.

You know that awkward moment when you realize you've been talking to the wrong person at a party for 20 minutes?

That's exactly what running a business feels like when you don't know your ideal client. Except instead of wasting 20 minutes, you're burning months of effort and thousands of dollars.

Here's the reality check: companies with a poorly defined ICP are 50% less likely to survive over the next five years. And trust me, no amount of small talk can save you from those odds. Why?

Because they're focused on who they can serve instead of who they're meant to serve.

In this issue:

• The expensive mistake I made serving the wrong clients (and how you can avoid it)
• Why "ideal client avatars" are sabotaging your business
• The exact framework for finding clients who light you up AND pay well

Why it matters: When you truly understand your ideal client, marketing becomes effortless and sales feels natural. You stop pushing solutions and start solving real problems.

🧭 Finding Your True North 

Let me tell you about an expensive lesson in clarity. 

For years, I was making multiple six figures in Silicon Valley, using my expertise to make wealthy companies wealthier.

On paper, these were my "ideal clients"—they could pay well, they needed my skills, and I was really good at serving them.

But in 2022, I hit a wall. Despite the money, despite the success, something felt deeply wrong. I was doing work that paid well but didn't fulfill me. I was serving clients who could pay but didn't light me up.

Here's what nobody tells you about ideal clients: Sometimes your most profitable clients are your worst fit.

I went back to the drawing board and asked myself the hard questions. It changed everything for me. Instead of focusing on who could pay me, I focused on who I was meant to serve. 

The answer became crystal clear: I wanted to help underrepresented experts build sustainable wealth their way.

This clarity didn't just feel good—it transformed my business and my life.
But more importantly, it transformed my clients' results.

Here's your actionable framework for finding your true ideal clients:

Find Your True Ideal Clients →

ICYMI

How do you find your true ICP?👇

• Type: LinkedIn Live
• Key Takeaway: You can—and must—find the best client match for your business. 
• Link: WATCH NOW

Next Week 

Coming in March: Get ready for 🏀 March Madness—Pick Your MRR Team!
We're breaking down the essential players you need on your roster to build a winning monthly recurring revenue business.

Amanda 

At Level Up Creators, we help build and grow recurring revenue businesses for creators and digital thought leaders. 

When you're ready, here's how we can help: 
Level Up Creators—done-for-you consulting. 👉 Discover our creator packages | Explore our services to level up your business.

Level Up Creator School—maximize your revenue with 1:1 coaching in a small group setting. If you're looking to accelerate growth and turn your passion into profit, Creator School has the tools and community to get you there faster.
👉 Learn more and join Creator School.

Want to chat or connect?
I’d love to hear from you! You can book a call with me, or let’s connect on LinkedIn.