The Level #52

634 words / < 3 min

Hi,

Today, we begin a new series on Mental Models—so you can move forward with business clarity.

In This Issue:

• Mental Models: why you need them.
• One-Way vs. Two-Way Door takes you from uncertain to 100% confident. 
• Start real growth in our new course by learning instead of reacting.
  
  

Why it matters: Playing the game of business at a high level (as a consultant, executive, and founder) requires elevated decision making ability. This model helps you make the right decision, quickly.

Here's a new lens for your mental camera.

I don’t remember when I first learned about mental models, per se, but I’m obsessed with case studies and retrospectives.

You’re not just a creator, you’re a CEO of your business.

And running a successful business requires elevated decision making ability.

Think of each model as a new lens for your mental camera—shifting your view until you truly see the situation clearly.

A One-Way vs. Two-Way Door 

This is one of Jeff Bezos' (and my) favorite mental models: One-Way vs. Two-Way Door Framework. 

• One-Way Door Decisions: These decisions are irreversible or very difficult to reverse—once you walk through the door, there’s no easy way back.

  Examples: Hiring a full-time employee, signing a long-term lease, or launching a major product overhaul.

  Approach: These decisions demand careful thought, planning, and input from key stakeholders. Take your time and allocate sufficient resources.

• Two-Way Door Decisions: These are reversible. If you walk through the door and don’t like what you see, you can step back and change direction without much trouble.

  Examples: Running a marketing campaign, trying a new software tool, or testing a new pricing model.

  Approach: Make these decisions quickly. Take action, evaluate the results, and pivot if needed. Don’t let analysis paralysis hold you back.

Our brand-new Creator Business Blueprint Course, a tactical plan for business confidence and recurring revenue, is now available to you. 

Those who take this course say they experience:

• A boost in motivation
  

• Feeling in control 

• Clear direction

Real growth happens when you stop reacting and start learning.

At Level Up Creators, we have generated millions of dollars in recurring revenue for our clients. Here's why this is good for you👇

Make a $129 investment, and you can discover freedom in your work and financial security. 

Love it or your money back.

There's a proven path to business success—it's figureoutable. 

You have something extremely valuable to share, and you deserve the opportunity to chart your own course to a purposeful business that creates sustainable income. 

You can begin now. 

Experience the well-worn path to business success. 

We guarantee value. Love it or your money back within 7 days.

Take Action: One-Way + Two-Way in Your Business

Now you can assess which decisions deserve serious deliberation and which ones can be made and adjusted quickly.

Here's how you can practice: 

1. Create a Decision Matrix:
   • List out your upcoming decisions and categorize them as one-way or two-way doors.
2. Empower Your Team:
   • Delegate two-way door decisions to your team. Encourage them to act fast and learn through experimentation.
3. Allocate Resources Wisely:
   • Reserve more time, budget, and attention for the one-way door decisions that have long-term impact.
4. Use Pilot Programs and Trials:
   • When unsure, treat a decision as a two-way door. Test on a small scale before fully committing.
5. Reduce Overthinking:
   • Set time limits on how long you’ll spend analyzing two-way door decisions to avoid unnecessary delays.

A recent example for us:

One-Way Door: Migration to Mighty Networks. This major, high-investment move aligns with our long-term strategy and required lots of consideration, discussion and clear communication—no easy way back.

Two-Way Door: Brand refresh. This update is flexible, allowing for adjustments, with minimal risk if we need to pivot. So we made decisions quickly.

ICYMI

In this week's live, I share with Erin, Director of Operations at Level Up Creators, about the power of mental models.

Making a decision? Try this one thing today. 

Follow me on LinkedIn for daily, real business guidance. 

Next Week

Our Mental Models series continues—showing you guaranteed business growth without regret.

- Amanda

At Level Up Creators, we help build and grow recurring revenue businesses for creators and digital thought leaders. 
You can work with us at Level Up Creators—done-for-you consulting.     👉 Discover our creator packages | Explore our services to level up your business.

And Level Up Creator School—1:1 coaching in a small group setting.
If you're looking to accelerate growth and turn your passion into profit, Creator School has the tools and community to get you there faster.
👉 Learn more and join Creator School.

Want to chat or connect?
I’d love to hear from you! You can book a call with me, or let’s connect on LinkedIn.