The Level #48

770 words | 3 minutes

Hey,

Welcome back to The Level and week two of October's Do the Next Right Thing.

For our community in the Southeast of the United States who have been barraged by storm after mega-storm, we imagine it is impossible to focus on business when life throws so much your way.

Stay safe. Prioritize yourself and your people. That’s always the next right thing. 

In this issue:

• Know your next right thing by watching Amanda Goetz's Road to $50K MRR.
• Turn your marketing funnel 90 degrees and everything changes.
• Swap "launch, launch, launch" methodology for something better.👇
  
  

Why it matters: Following someone else on a proven path to recurring revenue helps you see your own. Implement Amanda G's new-found solutions to a sustainable business sans burnout. 

Creators tell me this all the time: “I feel overwhelmed.”

That’s what Amanda Goetz told me a few months ago.

When Amanda came to me, she was stuck at $12K MRR. She was pouring energy into creating content and managing products, but she wasn’t seeing the growth she knew was possible.

Her instinct was to keep adding more—more products, more launches.

But what she really needed was to stop, reassess, and make some changes.

She was spending all her time creating content and managing current products with little time for marketing systems, automation, or strategies to scale.

Sound familiar?

So she/you/creators get stuck.

But you don’t have to solve everything—just the next right thing.

To stop doing a random mix of things, start by adopting a thoughtful, strategic approach.

Now Amanda Goetz knows who she’s serving, what she’s offering and why. And you can too.

Take a look here for The Road to $50K MRR full webinar recording.

Your strategic approach starts with knowing your why before your what and clarifying who you serve.

• Align with Your ICP: Are your products solving your audience’s biggest problems? Refine your messaging and offers to better meet their needs.

• Optimize Before You Add: Improve what you have. Update nurture sequences, revamp lead magnets, and streamline your customer journey.

• Simplify: Reduce complexity in your business. Simplifying your offers or processes frees up time and energy to scale without burnout. What are you doing and why? 

Make the right changes.
Get the free Creator Growth Kit.

Finish and we'll send you a 14-day free trial in Creator School.

This is what Amanda Goetz told me, even after marketing for 20+ years.

It's the one strategy that rules them all.

That's because most people believe the customer journey is a single funnel ending with a purchase. 

Not in the Bowtie Funnel. 

Treat your first sale as the beginning of a long, nurturing relationship where you continue solving problems for your customers.

Here’s the basic framework that is helping Amanda G. and will help you too. 

1. Left Side Acquisition (TOFU): Bring people into your world with social content, marketing, and paid ads.
2. Left Side Nurture (MOFU): Get them to your email list via newsletter or lead magnet.
3. Bottom of Funnel (BOFU): Continue nurturing. Offer products that help them at each stage of their journey, creating recurring revenue through memberships, subscriptions, or upsells.
4. First Purchase: Use automations to instantly cure buyer’s remorse and continue to take them on a journey of value.
5. Post Purchase: Get feedback, make adjustments, add social proof, and keep your buyer in a system of repeat value and repeat purchase.

This funnel isn’t just theory—it’s practical. And no matter where you are in your creator business, the Bowtie always applies.

Here's where we've worked hard on Amanda G's business:

We've adjusted each product, each funnel, and each piece of content to serve a specific purpose—and work seamlessly together.

How do your products build upon one another?

That’s how you create scalable, sustainable revenue without burning out.

A common trap in the creator community is constantly launching new products, squeezing out what you can, and then moving on to the next.

But here’s the key shift: your products should build on each other, creating a connected ecosystem that keeps your audience engaged long-term.

Instead of launching and forgetting, focus on how your products work together:

1. Create a Product Ladder: Align your offerings so that each one naturally leads to the next. For example, someone who completes a challenge should be able to move smoothly into your membership program, and members can explore your high-ticket offers.

2. Audit Your Tech: Make sure your tools—like your email platform, checkout pages, and community systems—are integrated and support a smooth customer experience across all products.

3. Strategic Journey: Don’t treat each launch as a one-time event. Ensure that every offer reinforces the next, guiding your audience deeper into your ecosystem and adding ongoing value.

Focus on building a cohesive experience, and you’ll engage your audience longer without the constant need to create something new.

Next Week

October’s Do the Next Right Thing continues with value-based pricing at at age 16, and how you solve that painful, pervasive problem for your audience.

-Amanda

At Level Up Creators, we help build and grow recurring revenue businesses for creators and digital thought leaders.
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Want to chat or connect?
I’d love to hear from you! You can book a call with me, or let’s connect on LinkedIn.